When Playboy Poker opened its doors 3 months ago, it seemed like it would be another successful business venture for company icon Hugh Hefner. The mixture of Playboy bunnies and poker seemed like a perfect combination since there are so many males who enjoy playing online poker. Plus I noticed that the site had some very unique offers such as the one where a person could get into exclusive Playboy parties if they had earned enough rewards points (called Bunny Money) from the room.
I don’t think anyone ever earned enough Bunny Money to get into one of these parties though since no one really had time. That’s because Playboy Poker has closed up shop already and has decided to end their poker venture far earlier than anyone could have imagined.
The major reason for the premature closure is that Playboy Poker was primarily focused on the European market since the UGIEA scared them out of allowing US players. The only problem is that Playboy isn’t really a huge brand name in Europe and so they were bound to struggle by only offering poker to Europeans. And yes, Playboy is known internationally, but not well enough to open a poker room on another continent.
Plus, even if a European person was able to earn some of the cool rewards such as entry into a Playboy event they would have to cross an ocean to get there and most wouldn’t be able to communicate with others at the party anyways.
If you ask me, I think Playboy Poker was doomed from the beginning and should have waited a little longer to open. With Barack Obama in office and more favor being shown towards poker, it seems that legal online poker in America could become a reality. And I think that Playboy Poker definitely could have succeeded in an American market.